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HB Chen, vice-chairman and CEO of AU Optronics (AUO) has pointed out that with the China's current 500 million CRT TVs needing to be replaced by LCD TVs in the next 5-10 years, he forecast China will surpass the US and become the largest LCD TV market in 2010 or 2011.
Chen explained he is assuming that 10% of the 500 million CRT TVs currently in the market will be replaced each year, equating to demand for an additional 50 million LCD TVs. He also indicated that LCD market still has significant room for growth amid the introduction of new technologies.
In terms of panel pricing, AUO president LJ Chen noted that the recent panel price recovery has only boosted prices by around 10%, a lot lower than the drop of 50% from last year. Panel makers' priority should be getting panel prices back to a reasonable level, but not necessarily to 2008 prices levels since costs have dropped amid decreasing component prices and improving production processes, he explained.